Orange success story

Orange positions itself as the best cellular provider by demonstrating superior customer experience.
Orange decided that listening to what customers have to say had to be the basis for establishing a department fully dedicated to customer demands and attitudes. The success of a company in the cellular market, which is both highly competitive and changing rapidly, relies on the ability to maintain customers highly satisfied and loyal. With that in mind, Orange entered the Israeli market (1999) and instantly realized that the key success factor in this industry is satisfied customers.
Orange positioned itself as the best cellular provider with outstanding service quality and is the second largest cellular provider and the most profitable in the country. Additionally, Orange is considered to provide paramount customer service across all industries.
"Attentive enhances customer experience by transforming customer feedback into an actionable daily management tool for front line team leaders as well as strategic board room level decision making", Ismar Chlebowski, Head of Service Quality

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